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Practical AI for businesses across Ireland

Find the AI worth paying for. Before you pay for it.

Together we find the repetitive work that is holding your business back. We then prove where AI can increase efficiencies allowing your team focus on the work that actually grows the business. Every engagement has a fixed fee, agreed in writing before we start.

  • Fixed fees from €5,000
  • We will tell you if it is not worth it
Useful AI. Clear authority. Meet the Headland AI Authority Map
Headland Advisory lighthouse above an AI-connected sea
01 Find the waste02 Prove the value03 Set the limits
Four Headland services

Choose the right starting point.

What matters
Time savedMoney savedPeople in control
The Headland AI Authority Map

AI that gets work done.
You stay in charge.

Give an AI agent useful work without giving it a free hand. Our Authority Map defines what it can do, what it cannot do, and who in your business is responsible for its permissions and output.

See what that means in your business

Choose an example to see the work, the limits and the people in charge.

Permission

Can read

Approved CRM records, emails and product information.

Permission

Can recommend

The next action on each account.

Permission

Can prepare

An account brief and a draft follow-up email.

Permission

Can act

Log activity and set follow-up reminders in the CRM.

Approval point

Needs approval

Discounts, contract terms and unusual commitments.

Hard limit

Can never do

Change pricing, credit terms or signed contracts.

Your team after handover

Clear authority needs clear responsibility.

Owns the agent

Sales director

Agrees its role and approves changes to its authority.

Can change its permissions

Named systems administrator

Applies the changes approved by the sales director.

Checks its work

Account manager

Reviews customer drafts and handles flagged decisions.

Illustrative examples. Your map names the actual people, agreed limits and how often the agent’s work is checked. Roles can be combined in smaller teams.

Sound familiar?

Most businesses are not short of AI ideas. They are short of evidence.

“

Our staff are already using AI tools, and no one is sure what company information is going into them.

The risk you cannot see
“

There are a dozen things AI could do for us, and no way to tell which one is worth the money.

The choice you cannot make
“

A supplier wants a big commitment before we have seen anything work on our own business.

The bet you should not take

Guessing is expensive. Headland replaces the guess with evidence, at a fixed cost you know in advance.

The real goal

Make the business work for you, not the other way round.

In most growing businesses, capable people lose a large part of their week to work that adds no value: re-keying, chasing, checking and answering the same questions. The owner or manager ends up filling the gaps. We take that work off the team, so everyone, including you, can focus on the work that grows the business.

Non-value-add work we reduce
  • Re-keying data between systems
  • Chasing information, updates and approvals
  • Answering the same questions again and again
  • Building the same reports by hand
  • Checking and correcting routine work
Value-add work you get back
  • Winning and looking after customers
  • Improving quality and delivery
  • Developing your people
  • Planning and growing the business
  • Time to run the business, not just keep up with it
From Pilot to Payback, a Headland playbook by Derek Walsh and Dean Crowley
The Headland playbook · Free PDF

From Pilot
to Payback.

How to deploy AI that pays back, stays under control, and outlasts the people who built it.

  • Find the work worth improving.
  • Prove the value before you scale.
  • Give every AI agent clear limits and an owner.
Get the free playbook Written for business owners and operations leaders. Sent straight to your work email.
Try your own numbers

What is repeat work costing you?

Pick one task your team does over and over, then move the sliders to match how it works today.

Which task?
Re-keying data between systems
Hours spent a year690
What that costs a year€24,150
If 25% of it came off, you would save€6,038a year€18,114 over three years
A typical first projectDiscover + Prove, then AI Automationfrom €15,000

A saving like this could cover a €15,000 first project in about 30 months, within three years. Worth testing properly.

Send these figures with my enquiry

An estimate from your own numbers, based on 46 working weeks a year and before software or running costs, which we always quote separately. It is not a promise. Finding the real figure is exactly what Discover + Prove is for.

Simple, and low risk

How working with us goes

  1. 1

    A free 20 minute call

    You tell us what is costing time or money. We tell you honestly whether there is a project worth doing.

  2. 2

    A fixed fee, in writing

    If there is, you get a short written scope: what we will deliver, by when, and the fee. Nothing starts until you agree it.

  3. 3

    A clear decision at the end

    Every engagement ends with a recommendation to proceed, change course or stop. Stopping a poor investment early is a good result.

Our promise.

If the evidence says an idea is not worth the investment, we will recommend you stop, in writing, before you spend more. Some of the most valuable advice we give is “not yet”.

Why Headland

Be informed, before you invest.

Most AI projects that disappoint go wrong before a line of code is written. This is where we do things differently.

Headland compared with a common AI delivery approach
QuestionThe common approachWith Headland
Where it startsA product or platform looking for a useThe time or money your business is losing
What it costsDay rates and an open-ended scopeA fixed fee, agreed in writing first
Evidence before you commitA polished demo on someone else’s dataA working proof on your own work
Who does the workSeniors sell it, juniors deliver itThe two senior people you meet
If it is not worth itThe project keeps goingWe recommend you stop
What the AI may doWhatever the tool allowsAn AI Authority Map, with limits built into the system
Who is responsibleLeft for your team to work outNamed owners for permissions, output checks and exceptions
Who you will work with

Every AI project must answer two questions. We each own one.

DW
Principal Advisor

Derek Walsh

“Is this worth doing?”

More than twenty years founding, advising and managing businesses, including regulated cGMP manufacturing and as COO of a European technology company.

DC
Technical Advisor & Architect

Dean Crowley

“Will it work in practice?”

Full-stack engineer who has delivered production systems across commercial, enterprise and public-sector environments, including technology supporting Irish government departments.

More about Derek and Dean

What is costing your business time or money?

Tell us in a 20 minute call. You will leave with an honest view on whether AI is the answer, even if the answer is not us.

Book a free call